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What happens after I list your house?

real estate listing contractThat's a very good question. We signed the paperwork and your house is officially listed. Now the real fun begins!

I am going to assume that your house is show-ready. You have cleaned it up and out, both inside and out. Remember, I have to take marketing photos to get those buyers to want to come and see it. I wrote a post with all sorts of suggestion on how to get your home ready for the photo shoot, you can read it here:

Marketing photos, think of them as headshots!

From cleaning to staging, after reading it you should understand what needs to happen in order for me to do the best job I can for you. 

After the photos are taken I will be sorting through them to pick the best ones. If they are a bit too dark, or crooked, I will be adjusting them. I do not photoshop things out of photos, what you see is what you get. If I think I can get a better shot by moving something, I will come back and retake a photo or two. It takes me some time to compile the best shots and to get them ready to use. I can usually count on at least 3 hours for a 4 bedroom house. (I'm very particular about them)

After the photos are ready I will be putting your home on two multiple listing services. This ensures that agents across the state can have access to it. It does't end there. 

  • Create an internet flyer for your home
  • Create marketing material to be left at the home
  • Create a flyer for my office window
  • Create a Youtube video of your home
  • It is possible I may be creating a special video to use in my online flyer of the area around your home
  • Blog about your home
  • Getting all the internet marketing out on other social media sites such as Facebook, Google Plus, Linkedin, etc. 
  • Enhancing the listing on our Berskshire Hathaway website as well as Realtor.com, Zillow and Trulia, etc. 
  • Order the for sale sign to be put up, hang the sign riders on it after it arrives (if applicable)
  • Place a lock box on your house (if applicable)
  • Schedule either our realtor caravan or a broker open house depending on which town you are in
  • Get the print advertising ready to go
  • Sending out just listed cards (if applicable)
  • I will schedule weekly reports to be delivered to you via email of internet activity from online sites that showcase your home. 

smartphoneYou will let me know how you want to be contacted for a showing request. Either phone call, text message (seems to be preferred by most of my clients), email, smoke signal. I would suggest you be ready for this to happen once it goes on the multiple listing service! 

After a showing, once the showing agent has provided me with feedback I will be discussing it with you. Sometimes there is no feedback. Agents may decide not to fill out the email they receive from me, or don't return my calls. It happens. Don't get upset if we can't get feedback. 

The best feedback you can get is an offer. No offer means it wasn't for them!

I will also be discussing holding an open house. If I do, there will be more advertising and blogging to do.

Now we sit back and wait for the offer to come! But that is for another post. 

Listing your southern Litchfield County home for sale with Andrea Swiedler. 

 

Andrea Swiedler, Realtor, Southern Litchfield County Real Estate

2017 President, Greater New Milford Board of Realtors

2017 Connecticut Magazine 5 Star Realtor

 

 Search homes for sale in Litchfield County, CT.

 

Coldwell Banker Residential Brokerage

Litchfield County Regional Office,375 Danbury Rd, New Milford, CT 06776

 

© Andrea Swiedler 2009 - 2017

 Always do right. This will gratify some people and astonish the rest. - Mark Twain

Comment balloon 7 commentsAndrea Swiedler • September 06 2016 11:47AM

Comments

Hi Andrea, some may think all we do is to put the listing in MLS and wait for an acceptable offer to come in. It takes much more than that to market a home to get it sold. You are so right, best feedback is an offer. 

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 1 year ago

Very well said Andrea...you use the phrase I use...the only feedback that truly matters that I have not already told you is an offer!  If they do everything we have discussed it will be in agreement in a month...may the sellers come to you in CT in droves!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 1 year ago

Hi Andrea

This is really useful and detailed education for sellers who might not have a good sense of all that we do once the listing contract has been signed. And while we do a lot they have some pretty important responsibilities too, like cooperating with showings, keeping the home looking its best at all times, and so on. Lots of learning in this post!

Jeff

Posted by Jeff Dowler, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) about 1 year ago

So has anyone ever requested smoke signals?  I think it's great that you let clients tell you which is the way they want to communicate.  I do that too and it's so much better than asking them to adapt to us.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 1 year ago

There is a lot more to taking a listing than just plopping it onto the MLS system.  It's not bait as in fishing

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) about 1 year ago

Yes, the successful listing starts with LIST which is short for LISTENING!  You need to both listen and be listened too.  Communication is VITAL to a successful listing, and subsequent sale and ultimate closing and finally review and referrals.  #floridatolbertteam

Posted by Florida Tolbert Team Keller Williams Advantage, Million $ Guild Member Cert Luxury Home Mkting Spc (Keller Williams Advantage III Realty in Lake Nona) about 1 year ago

Excellent example of your professionalism....you start right from the beginning with as much information as you can....keeping them fully informed on the process!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 1 year ago

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